A modern and minimal logo design developed for Oliver Shephurd, a life coach dedicated to guiding people through mindset shifts, clarity, and lasting change.
Services:
Logo Design
Logo Design
Client:
Oliver Shephurd
Oliver Shephurd
Year:
2024
2024
Concept
The design is rooted in simplicity—a clean, type-led wordmark with one distinct twist: the flipped “U” in SHEPHURD. This subtle alteration represents a shift in perspective, a core theme in Oliver’s work. The detail reminds us that growth often starts with small changes, and that transformation doesn’t need to be loud to be powerful.
Scope
The project included a primary logo, secondary logo, and submark, supported by visual applications and mockups to present the design across different contexts.
Concept
The design is rooted in simplicity—a clean, type-led wordmark with one distinct twist: the flipped “U” in SHEPHURD. This subtle alteration represents a shift in perspective, a core theme in Oliver’s work. The detail reminds us that growth often starts with small changes, and that transformation doesn’t need to be loud to be powerful.
Scope
The project included a primary logo, secondary logo, and submark, supported by visual applications and mockups to present the design across different contexts.
